Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

sales Promotion Sales advancement affects the aim of a service or produce differently to advertise. Whereas advertising is designed to create awargonness and regard the role of sales advancement is chiefly to elicit an ready purchase from the potential customer. Once once more sales onward motional material doesnt seem as stylish or sophisticated as mass media advertising yet it has bounteous at an yearbook rate of about 9-12 percent. In comparison advertising disbursal has only grown at an one-year rate of 6-8 percent. (Semenik, pg 384) Sales promotion is a kind of babble edge which includes sales techniques much(prenominal) as coupons, competitions, sampling and trial offers and mathematical harvest-tide berth just to name a few. These elements of sales promotion are primarily designed to stimulate short term demand for a product or service where as advertising generally cultivates long term demand. Sales promotion is also known to cause customers to switch brands because of appealing discounts or rewards created through and through sales promotion. Most advertisers on the new(prenominal) hand range to promote brand loyalty. Sales promotion can also become an important factor in a well-conceived IMC plan. A unreserved and intrinsically satisfying arrest of IMC is that the messages conveyed by each of the promotional tools should be harmonised so that audiences perceive a accordant image of a product or organisation. One variant of this perspective is that the key opthalmic triggers (design, colours, form and tag line) apply in advertising should be replicated across the range of promotional tools used, especially sales promotion. The more(prenominal) the pedestal of a promotion can be tied in a flash to the advertising campaign, the more impact these messages will generally claim on the consumer. unless as ineffective or poor integrating amidst advertising and sales promotion can have an offensive effect on a brand. A company such(prenominal) as BMW which... ! If you want to get a full essay, mass it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper