Marketing Brand Strategy

Decide if you would like to brand your harvest-festival or service. Then identify three point of intersections or services in your labor that have a logo or slogan. After which, either create a logo or slogan that pass on identify your product or service or explain why branding is non the best selling plan. Then write a marketing memoranda to the advertising division of your company rationalizing your choice.Evaluation Criteria Have you included every(prenominal) the required elements? Have you identified the environsal factors and described their influence appropriately in the given situation? enliven use the schoolbookbook merchandise Man seasonment 12E by Kotler & Keller and opposite sources. If you are using sources other than the text, you must provide complete citations.Is the paper professionally presented? Remember your audience senior management at your company. It is important to present your information as clearly and succinctly as possible.Please read the instructions carefully. Please make sure that 1 of the 3 references that you are using is my text book MarketingMy product brand Smiley ulcer-guard toothpaste,Company TeethalSlogan withstander in disguise forever with a smile which implies that this above mentioned toothpaste prevents from the spontaneous infection of ulcers which shadows a face with grin and no smile for a ample period. Logo A smile embedded in a circleThree products in the industry having logo or slogan are as follows 1. HLLs Close-Up2. Proctor and Gambles Pepsodent3. Colgate Palmolives ColgateWhy banding is not the best marketing plan? strategical planning is a act which gives a detailed on a lower floorstanding of the festering and provides a futuristic view of a business enterprise. Careful bring of the strategic planning helps in scrutinizing and developing a steady marketing plan for a product line or a brand. every(prenominal) marketing plan should involve a thorough analysis of the out-of -door and internal environment. If the environment is stable, most of the activities will be predictable and genial for the organization.But in todays scenario, the environment is changing prompt and faster which leads to discontinuity with the past. The environmental survey is the cornerstone to every marketing plan. The non-homogeneous macro environmental factors like political, social, economical, technological, natural and legal environment imbibe a sense of competitive advantage over other competitors. In the course of studying and analyzing the marketing plan, marketers also identify the brand condition of the product lines existing in that firm, which speaks round the positioning and differentiation of the products. branding is a process of developing a differentiated product which is positioned in the minds of the consumers as a brand by way of its logo and slogan. stigmatisation is just one system in the whole of the marketing strategy of the marketing plan.If Brandi ng is studied without looking over the marketing plan, then(prenominal) the outcome would be disastrous as branding is a subset of the marketing strategy which in turn is a subset of the marketing plan which is a subset of strategic planning. Hence it is said that branding need not be the best marketing plan. If a marketing plan is properly carried out, it satisfies the process of branding too (Batra et al 1999, Kotler, 2001, & Ramaswamy et al, 2004).Marketing memoranda to the advertizement firm LintasMy organization Teethal deals with the manufacture of varied products of toothpaste. Recently a new product is been manufactured named Smiley ulcer-guard toothpaste, which has a unique differentiating factor of overcoming the switch oral infection caused by ulcers. I have carried out a detailed learning of this product which is branded by taking into musing the environmental factors like consumer and demand for the product, industry competition, technology and social environmen t which plays a major role. The following specification needs attention eon carrying out the advertising plan (Batra et al, 1999 & Gilbert, 2003).Product SpecificationsAttributes of the brand long lasting fresh breath, ulcer protection, economicalPersonality of the brand of all time charming and vibrantBenefits of the brand All the attributes provide a functional realise I wont have to worry rough my oral protection. The attribute economical translates into an emotional benefit which makes the user feel important for maintaining value-for-money.Values of the brand The brand also says something about the manufacturers values hygienic and effective and powerful.User of the product all age group. Strongly advisable for teenagers who have bad eating habits and executives working under stress.Pricing Although the product is very much effective for every user, the outlay is economical to encourage the masses to buy the product and avail the benefit of its healing touch. 200 gm toothpaste is priced at US Dollars 3.Promotion The product could be initially advertised in the urban cities on Television, in metros on FM radios and in the rural places on TV cables just a suggestionDistribution The product is a convenience product and hence will be sold at every local convenient store. intense distribution mode will be adopted to enhance its utilization and improve its beneficial value.Based on the above requirements, kindly plant the advertising budget to bring out the clarity of this advertising go so as to provide the necessary resources. Also provide us with your study carried out with regards to the internal differences between the advertising plans which arise from the differences in the external factors and the environmental situations which the advertisers face (Batra et al 1999, Kotler, 2001, & Ramaswamy et al, 2004).References Batra, R., Myers, J. G., and Aaker, D. A. (1999), Advertising Management, 5th ed, impertinent Delhi Prentice.Gilbert, D . (2003), Retail Marketing Management, New Delhi Pearson.Kotler, P. (2001), Marketing Management, Millenium ed, New Delhi Prentice.Ramaswamy, V. S. and Namakumari, S. (2004), Marketing Management Planning, Implementation and Control, 3rd ed, Delhi Macmillan.