Marketing Management Essay Example | Topics and Well Written Essays - 500 words

Marketing centering - Essay ExampleOne of the greatest differences between marketing to vocation and marketing to consumers is that B2B marketing is more than dependent on relationship building, thus increasing the value of relationship and building brand personal identity on the basis of personal relationship. Another difference is that the target market is smaller and should be conservatively identified. A marketing strategy for the business market should be developed taking into consideration multi-step purchase process and longer sales cycle. In addition, while the goal of consumer marketing is to make a shopper a customer (emotional buying decisions can be made), the major aim of business marketing is to provide the business with business value organizations, in most cases, make rather rational buying decisions. Therefore, multiple individuals inwardly the target organization should be educated on the value of the product, because business procurement is a multi-step pro cess. Historically, the cable car industry is heavily affected by the 5 external environments (macro-level). For each of the five (social/cultural, political and legal, competitive, technological, and economic) debate three aspects within each environment that would impact the marketing planning for the next couple of years.