Jee Bezos leadership style Essay

Jeff Bezos was born in Albuquerque, New Mexico and from an early age he showed his mechanical attitude developing intense and varied scientific interests. This is wherefore his pargonnts send him in a special program for gifted children where Jeff could character his love about gadgets (Byers, 2006,).When his family moved to Florida, he discovered his great animosity, computers so he left his studies on Physics and got a point on Computer science and electrical engineering (Sherman, 2001)After his studies, Jeff Bezos started to charm for Bankers Trust and at the age of 26 he became the youngest Vice prexy for the phoner (Byers, 2006).When he noticed in 1994 that meshwork usage was increase by 2300% a course of study (Hamalainen & Saarinen, 2007) he started to plan his next step, amazon.He started Amazon in 1995 with 3 micro stations in his service de lift offment (Robinson, 2009) by selling books and straight off Amazon.com is one of the most prefer able-bodied internet ret ail platform where customers can scrape Dvds, CDs, MP3 downloads, Books and toys. jibe to Economist (2000) Amazon.com is the most visited internet retail platform in ground forces and one on top 3 in Germany, UK, France and Japan.THE IMPACT OF AMAZON.COMAmazon.com is today the largest electronic retail on world (Financial Times, December, 2011) and harmonise to J. Bezos (Wired Magazine, December, 2011) Amazon is a cultural pioneer who lives to disrupt even its traffic. It is now recognized by 55% of conscious population and it is part of our todays acculturation (Spector, 2002, p20). The company spends almost 40% of their incomes on brand building (Margolis, 1999) and thats why Amazon.com is a trustableand a well-know brand name (Economist, 2000, Marketing, 1999). 70,000 sight works today for Amazon and the company turns over 48 gazillion a year (The Telegraph, October, 2012).Amazon.com launched in November of 2007 elevate E-book reader (Clark D., Goodwin S., Samuelson) an d as Bezos puts it Millions of sight owns now Kindles (Information Week, 2010). concord to Gonsalves (Information Week, 2010) Amazon sells 6 Kindles titles for every 10 potent books and this strategic move increased profits up to 71%.Jeff Bezos fancy about Amazon.com is to be the most customer-centric company in the world (Mellali-Johnson, 2000) and according to them the success key of the company is innovation-innovation & innovation.J.BEZOS APPROACH TO LEADING AMAZON AND HIS delineate FACTORS THAT HAVE CONTRIBUTED TO HIS PERFORMANCE.He was named Man of the year 1999 (Time Magazine, 1999) and Business person of the year (Fortune Magazine, 2012).Jeff Bezos is a visionary entrepreneur attraction (Dyer, Gregersen, Christensen, December, 2009). gibe to Moment (2004) the inwrought traits of an effective entrepreneur is to be singular focus, self-driven, ambitious, achievement oriented, imaginative, independent and versatile. concord to Quittner (1991) Bezos, naturally enough is unmoved by the nay saying. He asserts some instinctive characterics from other loss draws that makes him resist. Can he be described as a Great Man/ Great leader?As Huczyonki and Buchanan puts it (2007, p699) Great man are born leaders and go forth to lend power regardless regardless of social, presidential termal or historical contextOther researches on trait theories tried to specify the traits of a great leader ()and found hundreds on them entirely according to Kilpatrick and Locke(1991) these are the typical leaders traits drive to archive, motivation to lead, self-confidence, power to withstand setbacks , truthfulness and integrity, standing firm, cognitive susceptibility, knowledge of business, emotional resilient.When Bezos decided to quit from the smother Street Job, he had a voiceless thumbing that his new business plan for an internet based retail platform would be his recover to move his ideas one step further (Academy of achievement interview, 2001). agree t o Stogdill (1948, 1974) a great man is confident and he has a strong ego. A great man besides has traits as honesty and integrity (Kilpatrick and Locke, 1991) and Jeff Bezos see that one of the principal key of a leader is the courage to classify the hard truth (Butcher, Martin, Knaebel, M. Butcher, April, 2006)His collaborators and people that spend lots of time working(a) with him subscribes Bezos as immensely likable man (Eskenazi, 2005) signs that shows us his very advantageously social skills and they are surprised by his brainpower and the counselling that he inspires and lead his subordinates (NY Times, 2005) (signs of his intelligence and his motivation to lead)EXAMINE THE STYLE, APPROACH AND CONTENT OF THE leading DEMONSTRATED BY SPECIFIC EXAMPLESDaft (2009) subscribes Bezos as a strong attractive and also a visionary entrepreneur leader (Dyer, Gregersen, Christensen, December, 2009).According to Sclooser and Todorovic (2006) there are communalities between entrepr eneurs and charismatic leaders. Subordinates usually are attracted from the way that an entrepreneur charismatic leader shows his great passion on achieving goals, take risks, add value in the organization and how they control the business (Schlooser and Todorovic, 2006). According to Daft (2009) in organization like Amazon where growth increases and the leader (Bezos) provides his major goal for continued growth they are exited andfully committed.Bezos has also a great ability to adapt to change and he believes that doing lonesome(prenominal) things that you know they works you cannot explore other things and lose lots of opportunities (The business journals, May, 2008)Amazon.com motto is Work hard, pass water fun and write history. According to Adair (1979) in order to increase the effectiveness of the group, leaders (managers) must find ways to cover three basic take of their subordinates, Task needs (work hard), indivi ternary needs (have fun) and Team maintance needs (write history). This approach is called Action-Centred Leadership and is part of Functional Approach where attention is focused on the content of leadership and how the group of the subordinates is affected from the leaders behaviour.Bezos is also an situational leader, when Amazon had 2,9 million dollars in loses he changed his strategy from getting Amazon liberalger and faster to nerve inside the house(New York Times, 2005). Situational approach (Hessey and Blanchard, 1979) focuses in the situation where characterics of an effective leadership are depending on the situation.Furthermore Bezos is a transformational leader. Researchers in leadership suggest that visionary and charisma are some of the characterics of a transformational leader (Mullins, 2010). A transformational leader inspires and gives vision about the next day of the organization and knows how to pertain the archivements of subordinate with the organization goal (Kark andShamir, 2002). Shares are distributed for bonus es to the subordinates in order to propel Amazon subordinates to see the big picture and to feel their participation to the organization goal.EVALUATE WHETHER JEFF BEZOS COULD HAVE BEEN AS EFFECTIVE IN A opposite CONTEXT OR ORGANIZATION, GIVING A CREDIBLE ARGUMENT FOR THIS support BY REFERENCED THEORYJeff Bezos has showed he can lead Amazon.com done change via his abilityto make it the most costumer centric company in the world (Sherman, 2001). His visionary entrepreneur leadership style (Dyer, Gregersen, Christensen, December, 2009) allows the ability to fits in change (The business journals, May, 2008). His transformational leadership style (Burns, 1978) also indicates his charismatic way on leading his organization in different situations.Also, Jeff Bezos and Amazon made their move launching the new Kindle Fire HD pad of papers (Spencer, 2012). Kindle Fire Hd is now one of the most hi tech tablet gadgets in the world and Apples IPad finally found a solid competitor. According to Spencer (2012) Bezos and Amazon are planning another big surprise for their competitors The new Kindle phone. These shows us that Bezos remains a real leader when the context of the company changes.Jeffrey Bezos is an entrepreneur and like the others entrepreneurs he is known by starting his own business so it is unknown his ability to lead an established organization. It can be said that he could feel not comfortable leading companies that are out of his area (computing & internet) but he also founded Blue Origin a human space travel company (Boyle, 2006).According to these transferable skills and his traits (charisma, creativity, energy-drive, strong ego, honesty and integrity, social sills) he could lead different context companies in different situations.CONCLUSIONWe have discovered that Jeff Bezos is a strong visionary and charismatic entrepreneur leader with traits of a great man. He is also a situational and transformational leader with a great ability to inspire his sub orders who really admires his brainpower and his way of doing the pay things. He can adapt to change and his transferable skills make him able to lead different organization by his own way.Kark R, Shamir B (2002) The dual effect of transformational leadershipPriming relational and collective selves and further effect on followers. In Avolio BJ, Yammarino FJ (eds)_Transformational and Charismatic Leadership The Road Ahead_. Amsterdam JAI Press,67-91.a